01
SANGRE DEL SUR
BRANDING AND STRATEGIC DESIGN
Jewellery, art and culture brought together in a brand with plenty of personality and character.
DESIGN DOESN’T HAPPEN IN A VACUUM
JUAN SALVADOR
AGUILAR GÓMEZ
GRAPHIC DESIGNER AND PHOTOGRAPHER
“ALL HUMAN CREATION IS BASED ON A NOVEL COMBINATION OF WHAT ALREADY EXISTS”
From this comes the drive to learn, absorb and create on the basis of knowledge and research.
Design doesn’t happen in a vacuum. It is a process in which form always answers to content.
The goal is not just to design something that looks good, but to translate a whole body of experience into a direct, conscious visual system with personality: design that does not merely decorate, but truly speaks and communicates.
Because, as Ronald Shakespear put it, design is not necessary, it is inevitable.
Projects developed from start to finish.
02
LANJARÓN
LAYOUT AND WAYFINDING
Complete design of all the information and graphic elements of a tourist map.
Projects in which work teams were organised.
01
CREATIVELAB
DESIGN, ORGANISATION AND PHOTOGRAPHY
Development and application of creative tools and methodologies in a four-day intensive course.
02
CONGRESO AJÁ!
DESIGN AND COMMUNICATION
Visual identity and communication for the congress taking place on 9–12 November 2026.
03
SURTOPÍAS
DESIGN AND ORGANISATION
A creative journey through pedagogy to explore new relationships between art and society today.