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PROJECT 02


Congreso AJÁ! is a space for examining how each discipline conceptualises its own working processes and the methods behind them.

Over its course, it delves into the methodologies and procedures that link creativity with every facet of experimentation, creating a forum for debate to explore new ways of doing.

  1. Role

    Design and communication

  2. Period

    2026

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Logo of the AJÁ! método & creatividad congress on a white background

SKILLS ACQUIRED

ORGANISING DESIGN AND COMMUNICATION PROCESSES

Every visual and communication phase of the congress was structured and directed, ensuring a solid and consistent graphic identity across every medium used.

CROSS-DEPARTMENT COORDINATION

The design team was led in constant synergy with the other departments of the congress, so that visual, technical and logistical efforts came together seamlessly.

WORKING UNDER PRESSURE AND TIGHT TIMELINES

Responsiveness to extremely tight deadlines was honed, making the most of the available resources to produce high-quality content in record time.

AUTOMATION WITH ARTIFICIAL INTELLIGENCE

As a cornerstone of the project’s viability, AI-based workflows were implemented to automate tasks, dramatically shortening graphic production times and opening new avenues for visual experimentation.


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